Or as some baffled wannabe-trendy Oxbridge fud in the Telegraph put it, acting like Mucous: it is big and it is clever.

I didn’t mean what I said — I was only joking.

Eduardo Viveiros de Castro (Brazil/Paris) analysed the comparative relation between exonymy and endonymy in lowland South America.

If Thy indulgent Care / Had not preven'd, among unbody'd Shades / I now had wander'd