In Mary Garden’s hands the princess was an amalgam of the diva of German opera and the ballerina of the Paris Opera rounded out by a good dose of the hootchy-kootchy girl from American vaudeville.

“I'll deadhead the message for you, Mr. Savage. It won't cost a thing.”

While I'm not a snogger (don't look at me like that!), I do think, from what little I know of them, that David and Gillian had a kind of working relationship that in some weird cosmic way must have reflected what we saw on the screen between them.

In Starbucks’s case, the firm has in effect turned the process of making an expensive cup of coffee into intellectual property.