By employing emotional hotbuttons, advertisers are trying to open you up and get inside.

Johnny said, “Devil, just come on back if you ever want to try again / I done told you once, you son of a bitch, I’m the best that’s ever been.”

Philander went into the next room[…]and came back with a salt mackerel that dripped brine like a rainstorm. Then he put the coffee pot on the stove and rummaged out a loaf of dry bread and some hardtack.

She wak'd her sleepy crew.