The bus company was going bankrupt because their ridership was too small.

And at the last a path of litle breade I found, that greatly had not used be, For it forgrowen was with grasse and weede That well unneth a wight might it se.

Pembroke College, Cambridge

Except for an eye-catching sky-blue container boldly and attractively featuring the B.T.C.'s door-to-door arrow symbol …, there were no outlandish colour schemes or lettering styles.