Voiceover: You wouldn't steal a handbag. You wouldn't steal a car. You wouldn't steal a baby. You wouldn't shoot a policeman and then steal his helmet. You wouldn't go to the toilet in his helmet and then send it to the policeman's grieving widow and then steal it again. Downloading films is stealing. If you do it you WILL face the consequences.

Roy: Man, these anti-piracy ads are getting really mean.