And I suppose it wasn't you mucking about on that damp slab, breathing heavy and saying you would consider it an honor and a privilege to be lying with me under this sod in eternal bliss, surrounded by all these distinguished cheesers.

Instead of cases of books moldering away in warehouses, your inventory consists of a single digital file, which anybookmakingmachine can use to crank out a paper book.

[…]others to make sporte wᵗʰ all of this last sorte were they whome they call Fresh-menn Punies of the first yeare, […]

A shill is also called a stick, and the role of the shill or stick is to make the customer relax and feel at ease.