The shot fizzled, generating only 200 tons rather than the 30 kilotons they were aiming for.

... which Bennewitz discovered were all the rage in the nascent craft beer movement (ales would have taken significantly less time to make); and the lagers they did brew, including a helles, a schwarzbier (or dark lager), and a pilsner, were not ...

Coordinate term: bulk

... And so I were tellin’ him, that ain’t no way to treat yer gobbos! Ya gots to beat goblins till their ears start workin’—then they’ll listen to ya.