Even when the damage isn't that clear cut, the intangible burdens of a bad image can add up. Just ask Dow Chemical.

He had been, the greater part of his life, a Quaker; and, to the day of his death, he wore the Quaker costume in its most perfect primevality—his broad hat, half cock and half slouch; his drab coat, of an ample length and breadth of skirts; his drab waistcoat, with flaps of such liberal dimensions, that they afforded room for pockets as large as those in most men’s coats; his drab breeches, fastened at the knees with buckles; his neat gray worsted stockings; and capacious shoes, clasped with large steel buckles.

Risk is everywhere.[…]For each one there is a frighteningly precise measurement of just how likely it is to jump from the shadows and get you. “The Norm Chronicles”[…]aims to help data-phobes find their way through this blizzard of risks.

I have ſeen Two or Three antique Buſts of Alexander in the ſame Air and Poſture, and am apt to think the Sculptor had in his Thoughts the Conqueror's weeping for new Worlds, or ſome other the like Circumſtance of his History.