Last Updated：2022/12/24
In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%.
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In
America
alone,
people
spent
$170
billion
on
“direct
marketing”—junk
mail
of
both
the
physical
and
electronic
varieties—last
year.
Yet
of
those
who
received
unsolicited
adverts
through
the
post,
only
3%
bought
anything
as
a
result.
If
the
bumf
arrived
electronically,
the
take-up
rate
was
0.1%.
And
for
online
adverts
the
“conversion”
into
sales
was
a
minuscule
0.01%.
