The content of a headline over a news story should be taken from the lead of the story. […] The head should give the same impression as the body of the story.

Max went up the rigging hand over hand, and brought his red head with a bump against the base of Harry’s back.

The Fairy Paribanou was at that time very hard at work, and, as she had several clews of thread by her, she took up one, and, presenting it to Prince Ahmed, said: "First take this clew of thread...

For example, Van Dijk et al. (2005) showed that individuals who were seen to be responsible for their own misfortune evoked more schadenfreude and less sympathy than individuals who were not held responsible for their misfortunes, and that these effects were mediated by the perceived deservingness of the misfortune (i.e., misfortunes for which a target was held responsible were seen as more deserved and in turn elicited more schadenfreude and less sympathy).