brand equity

uncountable

(business, marketing) The worth of a brand in and of itself; the social value of a well-known brand name.

Japanese Meaning

ブランド自体の持つ本質的な価値 / 著名ブランドが有する社会的評価や価値

Investing in customer experience is essential to build long-term brand equity.

顧客体験への投資は、長期的なブランド価値を構築するために不可欠です。

Sense（1）

(business, marketing) The worth of a brand in and of itself; the social value of a well-known brand name.