linear television

uncountable

(broadcasting) Conventional television viewed at the same time as transmission.

Japanese Meaning

従来のテレビ放送。リアルタイムで放送される通常のテレビ放送を指す。

Advertising budgets for linear television have declined as more viewers shift to on-demand streaming.

オンデマンド配信に視聴者が移行するにつれて、従来のテレビ放送への広告予算は減少しています。

Sense（1）

(broadcasting) Conventional television viewed at the same time as transmission.