daytime drama

Daytime dramas were as successful as their prime-time counterparts, despite concerns that an economically unattractive listening audience (housewives) would deter sponsors from purchasing advertising spot time in this scheduling block.

In the anything but static popular culture of the 1970s, daytime drama found itself at odds with both the place of women in contemporary, real-world situations and the contextualized, melodramatic world of females in soap operas.