market segmentation

countable uncountable

(economics, marketing) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.

Japanese Meaning

市場を、共通の特性に基づいていくつかの潜在顧客群に分割するプロセス

Effective market segmentation allowed the startup to tailor its products to distinct customer needs and grow rapidly.

効果的な市場の細分化により、そのスタートアップは製品を異なる顧客ニーズに合わせて調整し、急速に成長することができた。

Sense（1）

(economics, marketing) The process of dividing a market into sub-groups of potential customers based on particular shared characteristics.

market segmentations

（ plural ）