price war

A situation where commercial competitors repeatedly undercut each other's prices in order to attract buyers.

Japanese Meaning

競合する企業が互いに価格を下げ合い、消費者の獲得を狙う状況（価格戦争）

When the two biggest retailers started a price war, smaller shops struggled to stay afloat.

二大小売業者が値下げ合戦を始めると、小さな店は経営が苦しくなった。

Sense（1）

A situation where commercial competitors repeatedly undercut each other's prices in order to attract buyers.

price wars

（ plural ）