differentiator

Noun

Anything that differentiates, or causes differentiation (in any sense); a distinguishing feature.

Japanese Meaning

他と区別するための差別化要因、または違いを生み出す要因 / 特徴、際立たせる特徴

In a crowded market, exceptional customer service is often the differentiator that keeps customers coming back.

競争の激しい市場では、卓越したカスタマーサービスが顧客を引き留める差別化要因であることが多い。

Sense（1）

Anything that differentiates, or causes differentiation (in any sense); a distinguishing feature.

differentiators

（ plural ）