store brand

(US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.

Japanese Meaning

自社ブランド、つまり店舗やチェーンが自ら企画・販売する製品ブランド。 / プライベートブランド、一般的なブランド品よりも低価格で提供される店舗独自のブランド製品。

What is this buttons?

I bought the cereal under the store brand because it was cheaper and tasted just as good.

Google Translation / DeepL Translation

私はそのシリアルをプライベートブランドで買いました。安くて味も同じくらい良かったからです。

Details

Sense（1）

(US) A brand name that is associated with or owned by a place of business (often a supermarket - or other chain) that sells products under that name, usually for less money than other brands.