copy sort

Noun

(advertising) An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.

Japanese Meaning

広告における研究手法で、視聴者の注意力、記憶、関連性、感情評価に基づいて、個々のコピーやアイデアの効果を分析・評価する方法

What is this buttons?

We conducted a copy sort to determine which lines in the ad resonated most with viewers.

Google Translation / DeepL Translation

広告のどの表現が視聴者に最も響いたかを判断するために、コピーソート調査を実施しました。

Details

Sense（1）

(advertising) An advertising research technique that assesses individual phrases and verbal ideas in a commercial by the audience's levels of attention or recall, relevance, and feelings.