downshift

IPA(Pronunciation)

/ˈdaʊnʃɪft/

Verb

Canada US transitive intransitive

To reduce (something) in quality or quantity (as effect, scope, speed, etc.) / To change (one's career or lifestyle) to one which is not as well paid but less stressful and more personally rewarding.

Japanese Meaning

品質や量、効果、範囲、速度などを低下させる、もしくはそのような状態になるようにする。 / 収入はあまり多くないが、ストレスが少なく個人的に充実した生活やキャリアへと転換する。

What is this buttons?

After the initial burst of publicity, the campaign decided to downshift its outreach to focus on community events.

Google Translation / DeepL Translation

最初の宣伝の盛り上がりの後、キャンペーンは地域のイベントに集中するために広報活動を縮小することに決めた。

Details

Sense（1）

To reduce (something) in quality or quantity (as effect, scope, speed, etc.)

But in this variation on Superbad's wild night of transgression, downshifting the age of the protagonists from teen to tween actually only enhances the stealth, wide-eyed innocence that secretly drives this genre of pre-college hedonism.

Google Translation / DeepL Translation