what the hell

Wilson: He's right. They endorse Royce, fine, ’the hell else they gonna do? But what they say and don't say from the pulpit the Sunday before the primary we still got a dog in that fight.

Carcetti: I do this right, they respect it.

Wilson: An' if they don't, at least they get to see a beggin'-ass white man on his knees. Always a feel-good moment for the folks.

It’s expensive, but what the hell, you only live once.