deadhead

[…] the "puffing" system in criticism, whereby newspaper people were deadheaded in exchange for complimentary notices.

Kit had fallen into conversation with a footplate man who was deadheading back out to Samarkand, where he lived with his wife and children.

Washington suggested that she get some old friend of the family to come with her, and said the Senator would “deadhead” him home again as soon as he had grown tired, of the sights of the capital.

If you deadhead your roses regularly, they will bloom all season.