Last Updated:2025/12/05

During the recession, the lipstick effect led many shoppers to trade down to affordable luxuries such as designer cosmetics and scented candles.

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During the recession, the lipstick effect led many shoppers to trade down to affordable luxuries such as designer cosmetics and scented candles.

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景気後退期には、消費者が低価格の高級品を購入しやすくなる傾向のため、多くの買い物客がブランドの化粧品や香り付きキャンドルなどの手頃な贅沢を選ぶようになった。

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