Last Updated:2025/12/03

Designers intentionally include assembly steps in the packaging to trigger the IKEA effect and foster a stronger sense of ownership.

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Designers intentionally include assembly steps in the packaging to trigger the IKEA effect and foster a stronger sense of ownership.

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デザイナーは、消費者が自分で部分的に作った製品を過大評価してしまう認知バイアスを引き起こし、所有感を高めるために、あえて組み立て工程をパッケージに含めます。

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