Last Updated:2025/11/20

The ad’s success owed much to its emotional pivot, which used early negative emotions to create tension that the brand later resolved to appear as the hero.

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The ad’s success owed much to its emotional pivot, which used early negative emotions to create tension that the brand later resolved to appear as the hero.

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その広告が成功したのは、初期にネガティブな感情を用いて緊張感を生み出し、ブランドが後半でそれを解決してヒーローのように見せるという感情の転換点のおかげだった。

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