Last Updated：2025/12/07

(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image.

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rainbow washing

Source Word

rainbow washing

Noun

uncountable

(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image.

Japanese Meaning

企業がLGBTに対して友好的な姿勢を示すことで、ブランディングや評判向上を図る行為

Many consumers see the company's rainbow washing during Pride Month as a cynical marketing ploy rather than genuine support.

多くの消費者は、プライド月間における企業の表面的なLGBT支援を、本物の連帯というよりも冷笑的なマーケティング戦略だと見なしている。

Sense（1）

(LGBT) The practice of a company presenting itself as gay-friendly to improve its brand image.