Last Updated：2025/12/07

(marketing) A consumer's regular purchase of low-cost items of a familiar brand, not requiring significant consideration of the alternatives.

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routine response behavior

Source Word

routine response behavior

countable uncountable

(marketing) A consumer's regular purchase of low-cost items of a familiar brand, not requiring significant consideration of the alternatives.

Japanese Meaning

（マーケティング）消費者が認知しているブランドの低価格商品を、検討をあまりせずに定期的に購入する行動

Many consumers engage in routine response behavior when buying inexpensive household items like toothpaste or laundry detergent.

多くの消費者は、歯磨き粉や洗濯用洗剤のような安価な日用品を購入する際に、習慣的な購買行動をとります。

Sense（1）

(marketing) A consumer's regular purchase of low-cost items of a familiar brand, not requiring significant consideration of the alternatives.

routine response behaviors

（ plural ）