Last Updated：2025/12/06

(marketing) Market segmentation based on what different groups of consumers want from a product or service.

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benefit segmentation

Source Word

benefit segmentation

uncountable

(marketing) Market segmentation based on what different groups of consumers want from a product or service.

Japanese Meaning

消費者が製品やサービスから求める恩恵（利点）に基づいて市場を区分するマーケティング手法

Our marketing team used benefit segmentation to identify which product features different customer groups value most.

私たちのマーケティングチームは、顧客が求める価値に基づく市場細分化を用いて、どの製品機能を異なる顧客層が最も重視するかを特定しました。

Sense（1）

(marketing) Market segmentation based on what different groups of consumers want from a product or service.