Last Updated：2025/12/05

(economics) The theory that consumers are more willing to buy less costly luxury goods during economic crises.

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lipstick effect

Source Word

lipstick effect

(economics) The theory that consumers are more willing to buy less costly luxury goods during economic crises.

Japanese Meaning

経済危機時に、消費者が比較的低価格な贅沢品を購入しやすいという現象を示す経済理論

景気後退期には、消費者が低価格の高級品を購入しやすくなる傾向のため、多くの買い物客がブランドの化粧品や香り付きキャンドルなどの手頃な贅沢を選ぶようになった。

Sense（1）

(economics) The theory that consumers are more willing to buy less costly luxury goods during economic crises.

lipstick effects

（ plural ）