Last Updated：2025/12/05

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(marketing) Advertising that promotes a company rather than the specific products or services it offers.

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institutional advertising

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Source Word

institutional advertising

Noun

uncountable

(marketing) Advertising that promotes a company rather than the specific products or services it offers.

Japanese Meaning

企業全体のイメージや評判を向上させる目的で行われる広報・宣伝活動の広告 / 特定商品の販売促進ではなく、企業や団体そのものの価値や信頼性を訴求する広告

What is this buttons?

The company's new campaign focused on institutional advertising to improve public perception rather than promote any single product.

Google Translation / DeepL Translation

その会社の新しいキャンペーンは、特定の製品を宣伝するのではなく、企業広告に重点を置いて世間の評価を高めることを目的としていた。

Details

Sense（1）

(marketing) Advertising that promotes a company rather than the specific products or services it offers.

One might well think from reading and seeing and hearing some of the institutional advertising of some stores that these stores were fulfilling some inspired mission, instead of reflecting the growth of a town or mirroring the spirit of a community […]

Google Translation / DeepL Translation

Details

institutional advertising

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institutional advertising

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