great cry and little wool

Noun

dated uncountable

(dated) Appearance without reality; much ado about nothing.

Japanese Meaning

見せかけだけで実体や中身が伴わない状態 / 大騒ぎしているが中身がない状態

The product launch was a great cry and little wool, all spectacle and no real innovation.

その製品発表は見掛け倒しで、見た目ばかりで本当の革新性はなかった。

Sense（1）

(dated) Appearance without reality; much ado about nothing.