Last Updated：2025/12/02

(business) The length of time between the conception of a product and its availability for sale.

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time to market

Source Word

time to market

Noun

countable uncountable

(business) The length of time between the conception of a product and its availability for sale.

Japanese Meaning

製品の企画から市場での販売開始までの期間を指す。 / 開発の初期段階から実際の市場投入までの時間 / アイデアの創出から製品が実際に売り出されるまでに要する期間

Reducing time to market is essential if we want to outperform our competitors.

競合他社に勝ちたいなら、製品の市場投入までの期間を短縮することが不可欠だ。

Sense（1）

(business) The length of time between the conception of a product and its availability for sale.

times to market

（ plural ）