Last Updated：2025/11/30

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The misleading marketing practice of including a minuscule amount of an active ingredient in a product (such as food or cosmetics), insufficient to give any measurable benefit.

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angel dusting

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Source Word

angel dusting

Noun

uncountable

The misleading marketing practice of including a minuscule amount of an active ingredient in a product (such as food or cosmetics), insufficient to give any measurable benefit.

Japanese Meaning

誤解を招くマーケティング手法。食品や化粧品などにおいて、実際の効果を期待できない極微量の活性成分を含む製品として宣伝される場合に用いられる。

What is this buttons?

When I checked the ingredient list, the supposed 'immune-boosting' candy turned out to be angel dusting — it contained only a vanishingly small amount of the active compound, far too little to have any effect.

Google Translation / DeepL Translation

成分表示を確認したところ、いわゆる「免疫強化」キャンディーは単なる誤認を招く微量配合で、宣伝されている有効成分はごく微量しか含まれておらず、効果があるには到底足りませんでした。

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Sense（1）

The misleading marketing practice of including a minuscule amount of an active ingredient in a product (such as food or cosmetics), insufficient to give any measurable benefit.

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angel dusting

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angel dusting

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