Last Updated：2025/11/25

An unannounced or lightly announced business opening, instead of or prior to a grand opening.

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soft opening

Source Word

soft opening

Noun

An unannounced or lightly announced business opening, instead of or prior to a grand opening.

Japanese Meaning

盛大なグランドオープニングの前に、あまり告知せずに行われる（または軽く告知される）店舗や事業の開店

We invited a few neighbors to the soft opening to test the menu and service before the grand opening.

本オープンの前にメニューやサービスを試すため、近所の人を数名試験営業に招待した。

Sense（1）

An unannounced or lightly announced business opening, instead of or prior to a grand opening.

soft openings

（ plural ）