Last Updated：2025/11/25
(advertising) A technique in which two or more competing products are compared in such a manner that certain good qualities are connected, while one product is made to appear more beneficial or desirable than its competitors.
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accepted pairing
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Source Word
accepted pairing
Noun
Japanese Meaning
広告戦略として、複数の競合製品を比較する際に、それぞれの良いとされる特徴を結びつけ、特定の製品をより魅力的あるいは有利に見せる手法
（ plural ）
