softly softly

Adjective

UK not-comparable

(UK, often hyphenated) Discreet, low-key, careful.

Japanese Meaning

控え目で内密な / 地味で派手さを避けた / 慎重で用心深い

Their softly softly strategy toward the competitors allowed them to rebuild trust without confrontation.

彼らの控えめで慎重な戦略は、対立を避けつつ信頼を取り戻すのに役立った。

Sense（1）

(UK, often hyphenated) Discreet, low-key, careful.