Last Updated：2025/11/23

(marketing) A form of advertising where a brand or product is incorporated into non-advertising media such as films.

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product placement

Source Word

product placement

Noun

countable uncountable

(marketing) A form of advertising where a brand or product is incorporated into non-advertising media such as films.

Japanese Meaning

映画やテレビ番組など、広告以外のメディア内にブランドや製品を自然に登場させるマーケティング手法。

The film's heavy product placement distracted me from the plot, but the brand exposure was undeniably effective.

その映画の過剰な劇中広告は筋書きから注意をそらしたが、ブランドの露出という点では確かに効果的だった。

Sense（1）

(marketing) A form of advertising where a brand or product is incorporated into non-advertising media such as films.

product placements

（ plural ）