Last Updated：2025/11/21

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A sales technique of pressuring the potential buyer to agree to a purchase. / A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.

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hard sell

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Source Word

hard sell

Noun

Japanese Meaning

顧客に対して強引に購入を促す販売手法 / 販売担当者にとって困難な取引や、説得に挑戦が伴う販売行為 / 消費者に強い説得圧力をかけるセールス戦略

What is this buttons?

I left the store because the salesperson's hard sell made me uncomfortable.

Google Translation / DeepL Translation

店員の強引な売り込みに不快感を覚え、店を出てしまった。

Details

Sense（1）

A sales technique of pressuring the potential buyer to agree to a purchase.

The Lockheed Corporation said today that it would reduce the price of its F-16 fighter plane, underscoring a new, aggressive posture. . . . "It's the old hard sell, which is necessitated by the market conditions both here and overseas," Mr. Dane said.

Google Translation / DeepL Translation