Last Updated：2025/11/21

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(television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm. / The busiest or most important period.

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prime time

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Source Word

prime time

Noun

uncountable figuratively obsolete

(television, radio) The block of programming on television during the middle of the evening, usually between 7:00 pm and 11:00 pm. / The busiest or most important period.

Japanese Meaning

テレビ放送におけるゴールデンタイム、夕方～夜にかけて最も視聴率が高い時間帯 / 最盛期、または最も活発で重要な時間帯

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The network promoted the sitcom heavily during prime time to attract a larger audience.

Google Translation / DeepL Translation

ネットワークは視聴者を増やすため、ゴールデンタイム（通常午後7時から11時）にそのシットコムを大々的に宣伝した。

Details

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Sense（2）

The busiest or most important period.

Mass-produced mithai are readily available online, but these five independent shops make their sweets by hand every day, offering their local South Asian communities a taste of the familiar. Diwali is their prime time.

Google Translation / DeepL Translation