Last Updated：2025/11/21
An unscrupulous and sometimes illegal sales technique, in which an inexpensive product is advertised to attract prospective customers who are then told by sales personnel that the inexpensive product is unavailable or of poor quality and are instead urged to buy a more expensive product.
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bait and switch
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Source Word
bait and switch
Noun
broadly
Japanese Meaning
不正または違法な販売手法。安価な商品を宣伝して集客し、実際にはその商品が入手不可能または品質が低いと説明し、代わりにより高額な商品を購入させる手法
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