innovate

, New York 2001, p.80:

But the most frequent maladies are such as proceed from themselves, as first when religion and God's service is neglected, innovated or altered […].

Japanese retail stores have strove to, and have succeeded in, fulfilling these severe demands, and in doing so, have constantly had to innovate both technologically and institutionally in order to keep up with the competition.

to innovate a word or an act