Last Updated：2025/11/21

(broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.

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hammocking

Source Word

hammocking

Noun

uncountable

(broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.

Japanese Meaning

人気番組の間に、新番組または不人気な番組を配置して、隙間から視聴者を獲得しようとする放送戦略

The network relied on hammocking to air the weak pilot between two hit shows, hoping viewers would tune in.

その局は、不人気または新しい番組を2本の人気番組の間に編成するという手法を用いて、パイロット版の出来が良くない番組を放送し、視聴者がチャンネルを合わせることを期待した。

Sense（1）

(broadcasting) Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.