virtual consumption

Noun

uncountable

(advertising) The artificial memories created by experiential advertising.

Japanese Meaning

広告領域において、体験型広告によって作り出される、人工的な（仮想の）消費経験や記憶を指す概念

What is this buttons?

Companies now invest heavily in virtual consumption, using immersive brand experiences to implant lasting impressions in audiences.

Google Translation / DeepL Translation

企業は現在、没入型のブランド体験を通じて聴衆に強い印象を植え付けることで、体験型広告が生み出す人工的な記憶に多額の投資をしている。

Details

Sense（1）

(advertising) The artificial memories created by experiential advertising.

When we see someone eat a hamburger in a commercial, we store that experience as having happened in reality when, in reality, it was a case of virtual consumption.

Google Translation / DeepL Translation

Details

virtual consumption

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