Last Updated：2025/11/20

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(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.

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experiential advertising

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Source Word

experiential advertising

Noun

uncountable

(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.

Japanese Meaning

消費者の感覚や感情に訴えかける体験型の広告。論理的・合理的なメッセージの提示ではなく、直接的な感覚体験やエモーションを喚起することを目的とする。

What is this buttons?

The new experiential advertising campaign filled the streets with interactive installations, soundscapes, and scents to create unforgettable brand moments.

Google Translation / DeepL Translation

新しい体験型広告キャンペーンは、インタラクティブな展示や音響、香りで街中を満たし、忘れられないブランド体験を生み出した。

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Sense（1）

(advertising) Commercials designed to evoke strong sensory responses from the audience as opposed to pitching a rational sales message.

Commercials that make you want to run to the fridge for a soda or drive to the restaurant for a burger are examples of one type of experiential advertising.

Google Translation / DeepL Translation

Details

experiential advertising

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experiential advertising

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