Last Updated：2025/11/20

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(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.

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unaided awareness

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Source Word

unaided awareness

Noun

uncountable

(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.

Japanese Meaning

広告調査において候補となる名前が提示されない状態で、特定のブランドや製品が自然に認識される現象 / 広告による提示なしで、消費者が自発的に特定ブランドや製品を思い出す状態

What is this buttons?

In last quarter's study, our product's unaided awareness rose by five percentage points after the social media campaign.

Google Translation / DeepL Translation

前四半期の調査では、ソーシャルメディアキャンペーン後に当社製品の自発的なブランド認知が5ポイント上昇しました。

Details

Sense（1）

(advertising) In advertising research, recognition of a specific brand or product without being prompted with possible names.

Since the company was new and had only started advertising two weeks before the research began, it was not surprising to see low unaided awareness of the brand.

Google Translation / DeepL Translation

Details

unaided awareness

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unaided awareness

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