mailer

Large and frequent mailers may send material on a monthly basis to their house lists, test acquisitions several times a year to drum up new donors, and perhaps do a few special appeals on top of that.

The cassette came in a brown paper mailer.

Lasky Co., Newark (N. J.) printer, has been using a direct-mail campaign slanted toward this problem. Latest mailer, an oversized post card, has on the address side a colorful drawing of a bird perched on top of a sign post.