fluff

[W]hen I walk in my fields I can see, down Berwick way, the little fluffs of white smoke which tell me of this strange new hundred-legged beast, with coals for food and a thousand men in its belly, for ever crawling over the border.

That article was basically a bunch of fluff. It didn't say anything substantive.

That New England-style salami and fluff sandwich sure hit the spot!

And when something triggers, I can close the window and go read fluff for hours until I calm down.