personality

(of people) A set of non-physical psychological and social qualities that make one person distinct from another.

(of inanimate or abstract things) A set of qualities that make something distinctive or interesting.

An assumed role or manner of behavior.

A celebrity, especially one with a strong media presence.

Charisma, or qualities that make a person stand out from the crowd.

Something said or written which refers to the person, conduct, etc., of some individual, especially something of a disparaging or offensive nature; personal remarks.

(law) That quality of a law which concerns the condition, state, and capacity of persons