Americana

Today Coke exists as nostalgic brand, harking back to the day when the drink enjoyed its peak iconic stature. Coke now stands for 1950s Americana.

The music that became Americana crossed racial lines very early, becoming one of the major integrating forces in America. The chapter shows how artists such as Buddy Holly and the Everly Brothers were creating and playing Americana long before we had a name for what they were doing.