pimp

(intransitive) To act as a procurer of prostitutes; to pander.

(transitive) To prostitute someone.

(transitive, African-American Vernacular, slang) To excessively customize something, especially a vehicle (also pimp out).

(transitive, medicine, slang) To ask progressively harder and ultimately unanswerable questions of a resident or medical student (said of a senior member of the medical staff).

(transitive, US, slang) To promote, to tout.

(US, slang) To persuade, smooth talk or trick another into doing something for your benefit.