eventization

Noun

uncountable

The process of eventizing, turning something into an event or spectacle.

Japanese Meaning

物事をイベント化、すなわち、あるものをイベントや見世物に変えるプロセス

The company's eventization of its product launches has boosted engagement but also raised concerns about authenticity.

その企業が製品発表をイベント化する過程は、エンゲージメントを高めた一方で、真正性に対する懸念も生んだ。

Sense（1）

The process of eventizing, turning something into an event or spectacle.